Loose Women is a popular LWT daytime talk show which had to be moved from a studio ‘with a view’ to an internal studio. Rutters was commissioned to supply a photobacking which could be used on set to reproduce the London scene which could usually be seen from the Southbank location.

Rutters carried out the panorama photography, computer manipulation and artwork and printed the image onto Digital Canvas. The 3.5m x 16m canvas is installed onto a track system so that it can be easily moved, facilitating the multi-use of the studio.