“Volkswagen’s new Golf Plus TV commercial entitled ‘A clever use of space’ is also a clever play on the words. A printed scenic curtain creates the illusion of a VW Golf Plus parked on an urban street – only to be revealed as a printed scenic curtain which is drawn aside to reveal that the car is on a set in Pinewood Studios. The film crew take the curtain down and pack it together with all of their kit into the car and drive off – only to return a moment later to collect the lettering as well. The 6m x 10.75m curtain photobacking was manufactured in Digital Trevira which Rutters printed from a digital file”.