Ford Berlin

FORD OF EUROPE PROJECT AURORA BERLIN EVENT CREATED BY ‘IMAGINATION’

“The Ford Berlin event was a series of communications activities held to re-launch the Ford brand in Europe. The ‘event’ took place in a converted factory unit every day for seven weeks for 20,000 Ford dealers and employees. An integral part of the dramatic set was the giant Scanachrome image which we printed onto Vinyl Coated Polyester.”