“To Launch Dior’s new range of timepieces to the world and to create that wow factor, Rutters worked closely with Sculptivate and their team to create truly memorable displays.
The launch took place simultaneously in 3 major flag ship stores. Full colour Ultraflex graphics were printed carefully with masked and opaqued-out backgrounds around the time pieces. This meant that the full colour image was shown against a black surround to emphasise the colour. It was further enhanced by facetted white MDF panels constructed by Truestage who handled the main construction of the displays.
Rutters printed the full colour graphics and installed the images into a selection of 15 light boxes (from 600mm x 400mm up to a huge 3570mm x 2330mm) after 8 pm at three venues – Sloane Street, New Bond Street and instore at Harrods for the simultaneous launch. And all within a 10 – 14 day timescale.”