DRESSED FOR THE OCCASION
“The third season of contemporary art at The Royal Academy of Arts in London’s West End examines how artists and designers use clothing as a mechanism to communicate and reveal elements of our identity. The exhibition contains work by 30 emerging as well as established international contemporary artists.
To promote the exhibition, it was decided to ‘dress’ the street-side pillars to the main entrance with 10 different graphics reflecting the main sections within the Aware Exhibition. These were printed onto vinyl coated polyester with corset flaps to hide the elasticated and eyeletted fixings. Each graphic measures 5m high x 1.5m circumference.”
“We worked closely with Global Erection Sign Services, one of many such colaborative projects” says Paul Rutter. “Their expertise is second to none in erection of projects of this type and with thorough safety and risk assesment together with method statement in co-operation with our own RAMS expert Simon de Grey ensured that the whole project ran smoothly from start to finish. The contract period was only 7 days from receipt of artwork to installation at 3am on a Sunday morning with a temperature of minus 10 degrees centigrade!”